nuff said

A common misconception about thingamy is that it is an "application builder".

It is not.

• If you have something to communicate, you structure words and images in eloquent forms using a word processor, a mail client or a presentation program - then click print, send or show. And you're communicating.

• If you have a value to deliver, you structure resources and people in elegant flows using the thingamy - then click start flow, account or report. And you're in business.

In other words, thingamy is a business processor.

In the old days we had typing pools. We still have middleware and SOA...

[Typical SOA environment. The middleware is out having a coffee here.]

p.s. You do not have to write a book with the word processor, you can write a nice little letter too.
You do not have to run all of Germany with thingamy either, you can run a nice little process in the corner too.