"Claus E. Heinrich has been a member of the Executive Board of SAP AG since 1996. He is responsible for the areas of quality management, internal SAP IT, and the management of all SAP Labs worldwide."
Thus the man to give us a background on SAP's globalisation - the why, what etc.
Claus' definition of a global firm - "seen as local, locally".
On why - "because Germany was too small, a long time ago".
On biggest issue - "many does not understand that globalisation is an opportunity".
On why New York being the Global Marketing head quarter - "New York is the best place for marketing".
On why Paris which houses many very central people and functions - "because some likes to live there".
Fair enough, and certainly a clue that globalisation at SAP is a distinct human process!