"because of rather than with"

Every time I'm mentioning blogging for my non-blogging friends I'm asked "how can you earn money with that?"

To which I suggest the term "because of rather than with" minted by Doc Searls and expanded nicely by JP.

My practical example is thingamy having an annual "marketing" budget of 89 $ (this blog) giving more than enough leads if you think "marketing" plus a whole bunch of extremely smart people to bounce ideas off for marvellous discussions - rather my "board of directors" they are and the blog being the "board meeting". That's enhanced business because of!

And now I can add Redmonk as a great example, a small, eager and smart industry analyst boutique who's partners blogs incessantly. Blogging being an increasingly important factor, even replacing the old fashioned web sites and other communication with the market, this ranking takes that into account and my friends from Redmonk came in as 1,2 and 3 of 50 blogging analyst no less!

Yep, because it is.