Business is social - gather a group of good people for a purpose. Let information flow uninterrupted amongst the participants wherever and whoever they are, that is the requirement for the most efficient creation and delivery of value.
Enter Social Software - perfectly aligned for that quest, efficient distribution of information in the format we currently keep it:
Narrative and post-event format (aka forms and documents), manipulated facts still posing as "information" for good or bad. Manipulated facts, dubious information.
In other words:
Social Media is Dubious Information Distribution - DID
We need Precise Information Distribution - PID
Distribute the facts separate from the logic, then slap logic to the facts - your own or that of others if found viable.
Note that "Distribution" is the same, that is not the crux, it's the information format. Facts and logic are two separate parts - keep them that way. Then manipulate when needed.
Clarification: Do not think the very structured and "precise" methods and systems are any better at it - accounting is DID as well. Somebody applied personal logic when deciding what account an item was assigned to.