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I see a lot on my Sunday bike rides, lush vegetation, grand vistas, charming villages and beautiful cities like Cannes.
Yesterday morning pedalling along the Croisette I lifted my gaze and was hit by this, almost fell off my bike:
Is this Microsoft's answer to the failed Yahoo deal? Is this the answer to Hugh's call for "change the world or go home"?
If so, time to go home. Creativology???
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Sig - repeat after me: they. don't. get. it.
Now we know there are very good individuals working for MS, but the organisation is still mired in the 1990's business model ...
Posted by: Ric | June 16, 2008 at 03:39 PM
Yikes!
Posted by: Mary Anne Davis | June 16, 2008 at 08:36 PM
"repeat after me: they. don't. get. it."
Neither do I though...
That's the sort of thing that emerges from the swamp when aging product managers and zealous accountants take the lowest common denominator from the latest focus groups and multiply it by their collective knowledge of progressive brand messaging.
Hugh... Who *did* you talk to while you were there? Did they go home already?
Posted by: Michael Walsh | June 16, 2008 at 08:39 PM
My theory is that all the management (and therefore advertising) ideas that made any sense at all were used up thousands of years ago, and this is the kind of thing that remains.
Hope you ride with a helmet. If it were me, milk would be coming out of my nose, and i'm drinking water.
The difference between theory and practice is that, in theory, they're the same.
Posted by: Stephen | June 16, 2008 at 09:36 PM
Hehe, yep, I always ride with a helmet - and now I know why - shocking prose worse than annoyed locals in small Renaults :)
Posted by: sig | June 16, 2008 at 10:05 PM
A pal reported recently meeting someone who described himself as a stratovater. My pal gave him a different moniker.
Posted by: John | June 19, 2008 at 03:42 PM
That's brilliant! That's like a Purple Cow.
It's gonna have everyone going round saying how ghastly a neologism "creativology" is, and before we know it it's gonna be lodged in all our minds and associated with Microsoft :-)
People will be talking about it and trying to understand what it means for months.
Posted by: phil jones | June 19, 2008 at 11:58 PM