No wonder.
A corporation, an organisation is merely conceptual, virtual. It does not matter that it's defined as a legal entity. Still virtual.
Courage is a human trait, not a virtual thing. So we have to bet on the humans, the individuals to instil change. Forget the corporations.
In an earlier post I argue for dumping well known concepts in order to move forward, not merely change the rules within.
But I know how important concepts are. It's the way we can handle a complex reality, organise it our minds, simplify, define rules that governs certain aspect of our life.
Management, marketing - understandable, useful concepts. Throw them out? What then??
In other words I should not have my hopes up. It's nay impossible to ask for a shedding of concepts. Unless you have simple and good alternative that is.
Sigh.
That's why it's so much easier to ask people to change rules, to experiment with how the game is played. Change rules is easy, change the game is scary.
Sigh again.
But there is hope. It happened before. We accept the earth to be round. We accept the flaws in Newtonian physics.
Common for those concept-shifts was the availability of an alternative model.
Common for both was an alternative so far from the previous one that the world shrugged, dismissed, ridiculed - until the new reality seeped in.
Common for both was that they were niche interests - in the beginning.
Good thing then that most people work in organisations and are hit by marketing on a daily basis. And they might begin to doubt the way-we-do-it, the concepts of management, marketing and business-as-we-run-it.
Only thing missing in the puzzle now is a simple alternative to all those concepts. So we can move on from the rule-tweak-focus.
Or. Perhaps. Will a strong discontent with status quo be enough to propel us into shedding the current concepts and then develop new ones?
I for one hope so, I even think it's inevitable. Current management concepts going the way of flat earth and three-dimensional realities. I think so. Respectfully.
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