crowds

Ray in his comments here led me to a beauty by Søren Kierkegaard:

"To win a crowd is no art; for that only untruth is needed, nonsense, and a little knowledge of human passions."

(From Provocations, spiritual writings by Kierkegaard compiled and edited by Charles E. Moore - © 2005 The Bruderhof Foundation. You can even download it here.)

Søren lived in Denmark 1813-1855. Hmm, and I was convinced he was talking about advertising and brand building. Must have been something else then :-)

Waddyasay Hugh, anything for the advertising industry in that?

Comments

[hugh macleod]

I think lots of people want to be believe dumb ideas, knowing full well that they're dumb... and what advertising often tries to do is give them permission to do exactly that.