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Balaji Sowmyanarayan

So a BRP 'Social Object' is a collective memory. And Thingamy will be a good memory aid for all involved?

In People Social Network Social objects enhance serendipity. To borrow from JP( confusedofcalcutta.com), the Social Objects purpose is Search(Discovery).

On the otherhand, BRP systems stress is about Fulfillment. The 'Search' for Fulfillment partners must have occurred long back.

And Fulfillment is more rigid than Search. Thus more comfortable in the ERP zone.

How does the BRP Social Objects help convert BRP into ERP?



"'Social Object' is a collective memory" - well put - in the systems the objects should have properties that captures everything that happens to it, including bearing other information like files and images if need be. And not to forget - capture what, when and by who. Then send it off to the next...

Regarding serendipity and the powers of social groups I think I shall repeat the basic difference between a true ERP and a true BRP:

ERP - sequential with little or no change to path (conditional or otherwise).

BRP - every task allows a change of path into a multitude of paths at each step. The serendipity arises from the human task, the physician studies the x-ray and the other information presented him - than makes a choice as where to send the Social Object (broken arm say) next.

Fulfilment comes from the combination of freedom within purpose combined with an unbreakable flow. That is BRP at it's best, or rather when a BRP have a framework.

ERP is a subset of BRP - it's BRP without any choices. No need to convert at all, quite to the contrary!

phil jones

Sound plausible ... reminds me of what John Hagel says about that place in China which is the source of cheap motorbike manufacturing innovation.

The plans for bikes are a kind of common model in everyone's heads but different specialists improvise their own improvements as long as they can negotiate them back into the general understanding.

So here's an example of manufacturing (classic ERP) which to accelerate needs to become BRP.


Phil, excellent point!

A bit like the Japanese auto manufacturers once did, in pockets though, but still.

One part of this is not enough stressed I think: That much of the production has become as rigid and linear as they have become, and thus pure ERP, due to the fact that it was the only kind of process they had a chance to get a framework around and thus "efficiency increase" given the technology given. Like Ford who simply used the assembly line as a physical framework. But hey, now we have IT so lets use it... and not IT'ize the old methods :)


>Solving a problem is often an effort to >create a collective mental model and take
>it from there. The problem is socialised.

So people will construct together an agreed shared fiction about the problem at hand and then collaborate on its solution. This fiction gathers history, stories and sometimes even a name (ie., "Manhattan Project"). Over the course of interactions during such collaboration in physical or online spaces (object-centered environments - Thingamy may be one), people will connect more profoundly with each other. Thus value is not only created by solving the particular problem at hand (the social object), but also through the new connections, trusted relationships and body of knowledge that is built over time. And BRP provides a richer environment in which to produce these types of value.

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