Thingamy's first business task is to create problems.
Worse, Thingamy's business is to create problems for the daily work of most people!
Sounds like a rather bad business purpose or what?
Not so, it's more to it:
Solving problems is the foremost driver of new products, services and economic growth. That we're taught.
What nobody teaches you is that you need a solution before a state becomes a problem.
Do you wake up every day thinking "ouch, ouch, I'm going to die one day, must fix that problem!"?
You don't. That you eventually will die from old age has no solution hence is not a problem, just the inevitable fate of being human so enjoy it while it lasts.
Now, straight from the spiritual to the mundane - daily work:
Meetings, phone calls, budget processes, paper shuffling, firing up multiple applications, enter figures, travel - in short all that will bog down you and
Dilbert every day. Is this a problem? Not really, just the inevitable nuisance of working in an organisation knowing that the only alternative is to go Bedouin and leave the cubicle farm.
Now add politics to meetings, wrong people at the wrong time on the line, lost papers, bugs to applications and cancelled flights - now we see problems! And of course such problems have solutions; focus on agenda, install CRM, KMS, support desks and conduct online meetings fixes problems.
But the meetings, phone calls etc. are still there taking up most of our days minimising our creative and work output while leaving a somewhat bitter aftertaste of much time lost. But that's as inevitable as death at a ripe old age leaving us to went the frustrations on Twitter and at the water cooler instead.
Enter Thingamy, it offers a real alternative by making much of those time-wasting issues moot.
There's the dilemma - this hugely counterproductive state is not seen as a problem so we have a solution to fate and not a problem!
Luckily there's a way out: Show the solution and the state of things becomes a highly visible problem!
So there we go building business flows disregarding how things are done today, show how it works as a natural flow without much use of meetings, phone calls, lost documents and other issues. Suddenly the inevitable becomes a visible problem that can be solved, not quite on par with an offer of eternal life but still extremely helpful to all.
Hence our initial business is to create problems.
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